Released on = February 6, 2007, 8:52 pm

Press Release Author = Blane Perun/Shenoa & Company

Industry = Internet & Online

Press Release Summary = ShenoaDiamonds.Com has put their heart, into this
Valentine\'s Day online offers with a free iPod for selected online purchases.

Press Release Body = New York, New York-- February 6, 2007 --Diamond Solitaire Rings
and iPod\'s, do they make good bedfellows? Shenoa & Company, seems to thinks so and
have made this coupling a part of their expanding online presence in 2006 and will
use this pairing to kick off 2007, with additional aggressive offers to get a larger
cut of the multi billion dollar online jewelry industry.

Emanio VP of Online Marketing states \"It\'s the wild west online, we are all fighting
to establish dominance, customer acquisition, and market share\" While 2006 was split
between customer front end user experience and back end migration. 2007 will be much
different according to Perun. "The foundation is now in place online and while we
will continue to build and customize, 07 is clearly earmarked for increasing Brand
and Market share."

We have increased our depth of product and supplier relationships, all while
enacting a competitive cost structure to scale our .com operation. Last quarter our
traffic doubled while keeping our operating costs relatively flat. \"On the web you
have a cost affiliated with each visitor; you need to optimize that model\" Web
dominance is about out of the box thinking, and being ahead of the curve.

About Shenoa and Company:
Founded in 1980, SHENOA & CO. is one of the fastest growing online retailers of
certified diamonds and fine jewelry. SHENOA & CO. Online is built on a simple idea:
purchasing quality diamond jewelry does not have to be an expensive event.
www.shenoadiamonds.com
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© 2007 Shenoa & Company. All rights reserved.



Web Site = http://www.shenoadiamonds.com

Contact Details =
Shenoa & Company
21 West 46th Street
New York, NY 10036
866-743-9298